MYP 1: Unit 4 Lesson 4: Persuasive Techniques (Emotional language, statistics, expert opinions, repetition, and slogans)

-

Dear students, 

In this lesson, you will learn that media messages are designed to persuade us using specific techniques. 

Emotional language uses strong words to create feelings like happiness or fear. 

Statistics use numbers and percentages to make messages seem trustworthy. 

Expert opinions rely on professionals or famous people to support an idea. 

Repetition repeats words or images so the message is easy to remember. 

Slogans are short, catchy phrases that represent a brand or idea. 

Learning to recognize these techniques will help you become good at media analysing and making informed decisions about media. You will also learn not to be easily influenced by media messages.

Here's the link for your reference. 

Happy Learning, 

Ms. Risha Kalra

Comments

Post a Comment

Popular posts from this blog

MYP 2: Unit 2: Lesson 6: If We Must Die — Conflict, Voice, and Moral Courage

-
Dear students, In this lesson , we explore the poem “If We Must Die” by Claude McKay and examine how literature presents conflict as a moral and ethical challenge . Through a close reading of the poem, we discuss the speaker’s response to injustice and how dignity, courage, and collective strength shape the way conflict is faced. We pay attention to the context of the poem and the powerful choices of language used by the poet to influence the reader’s emotions. Rather than focusing on violence, the poem encourages us to think about self-respect, unity, and ethical judgement when confronted with oppression. Through reflection and creative responses, students engage with the poem on a personal level, considering how individuals and communities can respond to conflict with integrity and purpose. If you would like to revisit the poem or reflect further on today’s discussion, please refer to this lesson link. Happy learning, Ms. Risha Kalra
Read more

MYP 1: Unit 4: Lesson 2: Is Media Always Fair?

-
  Dear students, In today’s lesson, you learn that media is not always fair and that it can sometimes show only one side of a story . We explore two important ideas— bias and propaganda —using easy, real-life examples that you see around you every day. You learn that bias means favouring one idea, person, or side while leaving out other views. You also learn that propaganda is created to strongly influence what people think by using repetition, strong words, and slogans . Through local and global examples such as posters, advertisements, and campaigns, you practise asking smart questions like: Who made this? What do they want me to think? What information might be missing? This lesson helps you become a media detective —someone who thinks carefully before believing everything they see or hear. Here’s the link to today’s lesson (please click to revisit and practise). Happy learning! Ms. Risha Kalra
Read more

MYP 1: Unit 4: Lesson 6: Understanding Media

-
Dear students,  In today’s media-rich world, students are constantly surrounded by messages—on screens, in print, and through social platforms. Helping young learners understand how these messages work is an essential life skill, and this formed the focus of a recent MYP 1 lesson on Understanding Media . The lesson introduced students to the idea that media is not just entertainment, but a powerful tool used to communicate information, ideas, and opinions. Students explored different forms of media , including print, digital, and social media, and reflected on where they encounter these messages in their daily lives. A key part of the lesson focused on distinguishing between objective media and persuasive media . Students learned that objective media aims to inform by presenting facts in a neutral manner, allowing the audience to form their own opinions. In contrast, persuasive media is designed to influence the audience—using strong language, images, or emotional appeals to shap...
Read more